Advanced Statistical Analysis

Correspondence Analysis (CA) is a powerful method used to explore relationships between a multitude of categorical variables. It transforms multifaceted data into a simple graphical representation, making it easier to uncover patterns and associations within datasets.

TURF analysis, which stands for Total Unduplicated Reach and Frequency, is a statistical method used to identify the optimal combination of products, features, or marketing messages to maximise reach and frequency within a target audience. It helps businesses determine the best product mix to offer, even when resources are limited, by analysing how different combinations impact the number of unique individuals reached and how often they are reached.